Soomin Cha's Design Portfolio

breath'inn

Accommodations today are more than just accommodations. If the accommodation in the past was simply a place to provide beds and food for tourists, today’s accommodations are more than just providing these basic services. They give customers a ‘special experience’ by providing them special services. As travel culture has gotten popular, people’s spending on leisure increased. As demand for accmmodations increases, the supply has also been increasing. This situation raises the competition among lodging facilities. This means that today’s lodging businesses need to differentiate themselves from other establishments in order to operate successfully. 

Breathing—this is the most basic act of human life, something we do constantly to keep our lives going. It also means that we are alive. Inspired by this, ‘Breath’ inn’ is an inn that brings customers daily comforts. By visiting this place, people can feel they’re alive by getting a good rest with comfortable service. This place also allows people who are tired of their busy lives to breathe and feel at home. Along with the witty brand name, the whole design concept of the brand is simple, contemporary, and unique.

breathinn-application set.jpg
breathinn-business-back.jpg
breathinn-business-front.jpg
breathinn-business-2.jpg
breathinn-letterhead-envelope.jpg
breathinn-notepad-pen.jpg
breathinn-postcards.jpg
breathinn-doorhangers.jpg
breathinn-keycard-holder.jpg
breathinn-tote.jpg