Inspired by the film ‘Her’, I created a brand by the name of ‘Writter’. Writter is a company that composes letters, in the hopes of bringing back the tradition of handwritten letters. Writter values handwritten letters as the most valuable form of communication, and believes that they provide the way. The name of the brand originates from their tagline, “We write, your letters”. The design concept of Writter is simple, heartfelt, and warm. With these keywords, I created this emotional brand with a warm color palette and simple icons. It attracts people’s attention with its playful, simple and witty advertising copy.